Will Halliday
Head of Strategy / Marketing Director
RESUME
Professional ​
info​​
A zen-jedi business transformer. In the last twenty years I've pretty much seen it all. From the dot com - boom bust boom cycles, I've worked with large multinationals, lean start-ups and everything in between - the good, the great and some spectacular failures. A highlight was building and selling my own boutique web strategy & design shop. ​Now I've reached a point in my career where I'm open to new entrepreneurial & altruistic endeavours.
GEORGE P JOHNSON
Chief Strategy & Innovation Officer - APAC
​2016 - 2019
AdAge No. 1 Brand Experience Agency
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Australia's leading brand experience agency. Winner of AdNews, B&T and Mumbrella Agency of the Year Awards. Established CoLab - an industry leading innovation centre and tech hub. My role as head of the strategy team involves the entire gamut of brand experience, event, digital, social, CRM and data . With a blue-chip client portfolio that includes; Amazon, Tesla, Toyota, IBM, Disney, Optus, NAB, Oracle, Alibaba and the Invictus Games. I served on the senior management team and am responsible for the strategic output and creative direction of the agency in the APAC region.
Work​
experience​
AdAge No.1 Global Digital & CRM Agency of the Year
Leader of Wunderman's planning teams across Asia Pacific.
Clients include; Microsoft, Proctor & Gamble, Coca Cola, Starbucks, Nestle, GSK & Land Rover. Managing a team of 25 planners in 12 offices across the region. My role is to drive the strategic output and collaborate with our creative teams in APAC. My forte is to develop big ideas which can be integrated across all channels to deliver brilliant customer experiences.
​AdNews 2010 Advertising Agency of The Year
Group Planning Director - digital, direct & data driven marketing for leading brands such as Virgin Mobile, IKEA, Disney, Levis, Electrolux, Bankwest, Air New Zealand, Vodafone and Tourism WA
Skills
Brand Experience
Startup Ecosystem
Entrepreneurship & Innovation
Sales & Marketing Strategy
Creative Problem Solver
Digital, Direct & Data
CRM & Loyalty Programs
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References
1. David Droga
Founder & CEO - Droga 5
ph + 1 (212) 279 7323

2. Ronni Kahn AO
CEO & Founder OZHARVEST

3. Stuart Gregor
CEO & Founder
0419 526 015
Charity
2010 - present
2010 - present
Education
Master of Business Administration
MBA with Major in Marketing & International Management
Master of Commerce
MCom with Major in Finance & Accounting